Google Glass partners with Ray-Ban maker Luxottica
http://www.cbc.ca/news/technology/google-glass-partners-with-ray-ban-maker-luxottica-1.2585244
Tuesday March 25, 2014
The article that I chose to write about is Google Glass partnering with Luxottica the creator of Ray-Ban and Oakley glasses, for a more stylish and majorly known name brands. Luxottica struck a deal with google to design, develop and distribute glasses; trying to bring the new technology to a wider market. Brands Ray-Ban and Oakley are expected to be part of the deal as well. Technology experts believe that wearable computer glasses are becoming the next big thing in marketing. Some people are having concern issues such as privacy invasion, data security and the safety of wearing internet-connected glasses while doing other things. The Chief Executive Officer told the newspaper that the new glasses would be ready to hit the market in 2015.
I think this is a great idea personally, because Oakley and Ray-Ban are well-known brand names; Google being well-known already. I believe both Luxottica and Google would benefit from partnering together. Google Glass is already being used widely, and having a stylish name brand to go along with it that would definitely promote both Google Glass and Luxottica.
It was nothing but a great decision on all of the companies part. You have the biggest and most used search engine in the world, the two most word/famous glasses, etc. What could possibly go wrong with his partnership. I'm still weary about the whole computer in glasses thing but it definitely seems like it'll be huge in the coming future.
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