Tuesday, March 25, 2014

Business Reflection #8

Google Glass partners with Ray-Ban maker Luxottica
http://www.cbc.ca/news/technology/google-glass-partners-with-ray-ban-maker-luxottica-1.2585244
Tuesday March 25, 2014

The article that I chose to write about is Google Glass partnering with Luxottica the creator of Ray-Ban and Oakley glasses, for a more stylish and majorly known name brands. Luxottica struck a deal with google to design, develop and distribute glasses; trying to bring the new technology to a wider market. Brands Ray-Ban and Oakley are expected to be part of the deal as well. Technology experts believe that wearable computer glasses are becoming the next big thing in marketing. Some people are having concern issues such as privacy invasion, data security and the safety of wearing internet-connected glasses while doing other things. The Chief Executive Officer told the newspaper that the new glasses would be ready to hit the market in 2015.

I think this is a great idea personally, because Oakley and Ray-Ban are well-known brand names; Google being well-known already. I believe both Luxottica and Google would benefit from partnering together. Google Glass is already being used widely, and having a stylish name brand to go along with it that would definitely promote both Google Glass and Luxottica.

Monday, March 17, 2014

Business Reflection #7

No more smell test? Colour-coded tags detect spoiled food
Tuesday March 17th 2014


http://www.ctvnews.ca/sci-tech/no-more-smell-test-colour-coded-tags-detect-spoiled-food-1.1733603


The news article that I wrote about is colour-coded tags that detect spoiled foods. Researchers in china are discovering a way for people to know if their food is spoiled by a tiny gel-like tag, that sits on the container or package of food and changes colour to indicate the freshness of the food overtime. The tag would start off red - meaning fresh - then changes to various other colours: orange, yellow and green - meaning spoiled. The tags have tiny metallic nanorods that react and change colour when exposed to different chemicals in the air. The tags were tested with E.coli bacteria found in milk and can be used to indicate deterioration in food. They are expected to be relatively inexpensive to produce, costing less than one cent per tag. This technology could help both retailers and customers better predict the expiration date of various products.
As a consumer I think this is a very interesting product. I think most consumers have gone through a point in there life where they weren't sure if a food was spoiled or how long was left to be consumed or thrown out. This would definitely help retailers as well, they would know how fresh the food products they are selling are. Consumers would have more comfort knowing that the food they are buying at the grocery stores for themselves and/or family would be fresh and even in their own homes. Being inexpensive I could see these colour-coded food detecting tags having a great affect on everyone.

Monday, March 10, 2014

Business Relection #6

Women on corporate boards on the rise
http://www.cbc.ca/news/business/women-on-corporate-boards-on-the-rise-1.2557985
February 11, 2014

The article that I chose to write about is more women on the board of public companies. The amount of women on companies is rising ever year. In 2011 there was approximately 10.3 percent of women in corporations and then increased in 2013 to about 12.2 percent. Companies are being put under pressure to become more diverse by including women in public affairs. In Ontario, there is a proposal to disclose the number of women on the company board and make their efforts public. The Catalyst Accord invites companies to sign on to efforts to increase the portion of board seats held by women to 25 percent by 2017. Women now account for 15.9 percent of board directors at 500 of Canada's largest companies.

I wrote my business reflection on this article because of course as a woman I see this as very empowering. I think this a great thing, it shows how diverse companies are becoming, considering  both men and women have very different opinions, there could be more of an emotional aspect to the direction a company takes. It also gives other women opportunities to seek higher positions in a business, I think they would have more confidence to try and place themselves in a board position. Although I don't think there should be more males than females or vice versa, I do think all opinions on business related issues should be considered and I think better outcomes would arise.